The Wheat Foods Council is a U.S.-based non-profit organization that promotes the nutritional benefits of wheat and wheat-based foods. Established in 1972, the council is funded by wheat producers, millers, and other stakeholders in the wheat industry. Its main goal is to educate consumers, health professionals, nutritionists, educators, and the media about the role of wheat in a healthy diet.
Mission Statement: The WFC is an industry-wide partnership dedicated to increasing domestic wheat foods consumption through nutrition information, research, education and promotional programs.
Vision: The WFC seeks to deliver a program of wheat foods promotion while correcting misinformation where appropriate—play offense as much as possible; play defense when necessary.